When I received this brief I was quite excited to get started with the project. Previously in the year i enjoyed typographic projects and workshops which can be related to this. Also, having to make a professional style editorial booklet was going to be a challenge. I had previously done something similar when on work experience and I knew the difficulties of designing one to the standard it has to be.
My starting research started by looking at lots of design books. When looking at the books, i was focusing on what i thought which layouts worked and how they worked together. What i found most interesting, was the use of white space these designers used to give image and type more effect and maximise the use of them. It was good to see how these designers have used techniques to make each page feel complete, not just leaving huge gaps. These are done by using headings, subheading, strong hierarchy and typographic uses such as stand first and callouts.
This was a book that really stood out for me and helped me with my research and development stages of the project. I liked the way it was designed, and was seen the the eye to look different to most design books. The techniques in this book inspired me to create my own and take some of the elements and develop them into my own. I liked the simpleness of this book, making it an easy read and enjoyable to look a. Also, i notice that the book makes you interact with it, having to turn the book around to understand its full meaning.
Again, this was another book that stood out for me. What I really enjoyed about this book was again the simpleness of it. It was able to draw the eye in and focus it on particular parts of the book which the design wants you to see. There is a very good balance of imagery and expressive typography, making the heir achy very string across the whole of the book.
I printed some layouts to see the spacing between the images and the text. This gave me a sense of how big the gaps were going to be when I would print my own booklet out. It was useful to see how these designers have subheadings and stand firsts to make the white space look completed, which is nice for the eye to see when reading the book.
I started to look into what possible layouts i could be using when i am create the editorial book. I drew up ideas on a larger piece of paper but i ended up finding this quite difficult. I couldn’t picture what my book was going to look like and i really struggled on layout design. I think i found this so difficult because i had no idea how big my text was actually going to be which made it hard for me to place images and text. After this is went on to indesign and started to place text and possible imagery where i thought it could possible go.
When going onto indesign, i tried to keep good track of my development and movement of type paragraphs as it was a good way to reflect on your own work. I did this quite well so i was able to revisit pages, and give and take ideas from them all. What i wanted to do was to try out layouts and ideas to give me an ideas of what worked. This was an important stage of my starting response where a lot of refinement was needed to create an exciting but professional editorial book.
Stage 1 Assessment
I wanted to get a good idea of what a printed out version would look like after my start to layout design. Within these printouts, i noticed lots of silly mistakes that i made. These were to do with spacing, sizing and misplaced layers on indesign. Also, i notice that the piece of work was quite static and that it needed to make more of an impact when reading the book. When assessing the book, i wasn’t very happy with how to expressive typography was work, and if it could be taken further into development and made with more in-depth thought. At this stage i wanted to keep the same pattern going through the book, with text placed in similar positions. My thought process was that this may make it easier to reader, and easier for the readers to understand. Not only was this the reason but i tried to relate back to the article and try to get it represent the loss of memory and thoughts, leaving lots of space to try and get people to understand this message. As the project went on i realised this didn’t work as well as i wanted it to and had to be changed.
Stage 2 Assessment
With all of my development fresh in my mind, i hit a hit of brick wall and was struggling for ideas and new layout that could possible work. This lead me to create a brainstorm and see what new ideas came to mind.
Definition of Anguish – ‘severe mental or physical pain or suffering.’
I decided to use the word anguish because i thought that it summed up exactly what Suzie Mckinnon has been feeling her whole life. It was a strong word that isn’t used every often and when it is used it can be related to a lot of different terms. After reading most of the article you get a good understanding of what the word means, and you are able to relate back to the lady with memory loss.
I chose to use hypography to create my expressive type. his was because hypography can contain very strong meanings within it splitting it into 2 separate words even though it still remains the same word. I found this very interesting and it can be developed into much more interesting results.
I took the hypography into the winter scanner and started to ply around with moving the paper, ripping the paper and seeing what results came out. I really enjoyed the results from these as they did contain very strong messages. What i liked about the results were that you weren’t always able to see what the original word was. This was very strong and i liked the results from this. I used tracing paper to try and give even more effect. On this paper, you were able to see through the rips, and see hidden letters behind other letters, creating a lovely sense of layers and hierarchy.
This was the editorial changing faces formative feedback piece i handed in. There were some elements of the piece that I felt needed work and needed to be developed but overall I thought I was quite a strong piece of work. I thought that the book had a nice flow to it and that it would be easy to understand when reading the book. Everything that I had thought of that i new needed to be done ( for example; columns, rivers and appropriate headings/subheadings). Unfortunately I had missed a lot of key techniques that needed to be included in the article. I found the out which the feedback I received.
I had decided to create a photo album to represent some of the content in the article. She says in the article that she has been on many holidays but never taken photos or keep forms of memories to help with her memory loss. I wanted to create something that would add impact to go along with the editorial book. I decided to design a template for photos that would be bases of every image. With help from the internet, i researched places she had been on holiday and made the photo album. The idea was to show you were she had been, but never have a perfect image of where they were. This is to keep the reader wondering about how she has lived her life, and how she remembers important items, objects and people.
Stage 3 Assessment
This was my formative feedback for the editorial and as you can see, I wasn’t too pleased by the results. There was a lot of points that I never thought about doing that is essential to the editorial brief. This feedback made me realise how much work i needed to do to improve my work and made it up to the standard that it needed to be. There are a few comments that i thought were strong points within my work but there were not thought through enough and not developed enough. This meant that i needed to rethink a lot of my work and redesign my book.
With all of this feedback taken on board, I started to redesign my book, making my way through the checklist and memorising important techniques that needed to included within a editorial. I focused on making my book less static and have much more movement and a free flowing book. Also, I wanted to show off that I am capable of making a good designed book, and try to show off some of the skills that I have learnt through out the year. I had made sure I completed the missing format and detailing within the paragraphs and layouts I ended up choosing to use.
The Memory Box
When I chose my article i thought of this idea of a ‘memory box’. Having a box there to represent some of the events that have happened in Suzie Mckinnon’s past. This box would be too contain the book and a photo album. This box represents her lack of ability to remember her past.