The Enterprise Wall

For the live brief, I paired up with Anthony and we underwent the project together. We had to find a way to overcome an information project, making it easy for people to understand visually. We knew that this was going to be the biggest task ahead of us as we wanted the outcome to be fun, easy to understand and visually appealing. This live brief was to visually show what goes on in Cardiff met, and what Cardiff met offers to its students. This was going to be the enterprise wall. Give people a better knowledge of what areas in the university link up with each other, and what access students can have that they might not know about.

We started off the project by gathering as much information as possible, having meetings with different tutors around the university. This was to give us a better knowledge of what was going on, and to get ourselves a better knowledge of the areas we would be designing for. This included having meetings with Richard as he was leading the project, Angie as she gave us the presentation about the brief and she had a good understanding of what they wanted, but also Olwen. Even though she was not involved in the project, we wanted to talk to her as she had done some design work for university recently. It was in creating a magazine book about Cardiff met. We initially thought that we could relate the designs together to make the uni have a similar design throughout.

 

Live Brief

Meeting with Richard

  • Enterprise – Engagement; Innovation; creativity; experimentation; collaboration
  • Must work for all ages (19-65)
  • Bring visibility to these areas given to use on the brief
  • Allowing people to view, and relate to the wall
  • Must work for students, staff and stake holders

Stake holders- industry, commercial design, art organisations/communities

  • Try to incorporate the green line in the design
  • Enterprise wall- try to relate the wall to work with website and enterprise handbook
  • Use excising logos – fab lab, PEL
  • PEL- Perceptual experience lab

Meeting with Olwen

  • Green line- the journey making their own path
  • Think about the audience and why they’ll be looking at it
  • Tell stories- help us talk stories to people viewing the university(MEMORIALABLE)
  • Use visual metaphors
  • Keep the subjects broad- don’t refine to a single subject (for example don’t say fab lab is great for graphics students because it can be used for every student in the university.
  • The Newspaper Club- Print and make your own newspapers for cheap
  • Possibly use the element of surprise in the work.

People to talk to:

            PEL- Clara Watkins

            Joe Baldwin- Research SU

            Professor Steve Gill- Kess 2 (Dc. Gareth Laudren)

 

One of the hardest aspects to the project was trying to get each area relating to each other in a visual way. We spent a long time coming up with different ideas for the project that could make this work. We wanted to keep the designs that we were doing simple and not too complicated as we wanted it to be an easy read which meant we didn’t want to over complicate the work. We eventually came up with the idea of using the symbols we made and placing them on the placards of each area, showing that this area related to others through symbols. It looked neat and worked well, with not loading to much information onto each placard.

 

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Relating board.jpg

This image of the board for pel has a corresponding board with information about the area. In the bottom, right corner is what this area relates to. You can understand this as it is the symbol for a different area which is fablab.

 

For the overall outcome for this project I was quite happy with our work. It was a very hard project to under-go and was very stressful at times trying to figure out how we were going to make it visually pleasing and understanding. However, after many cups of coffee we made the design work and I was happy with what we had done. We used strong typography and some symbols that we both worked on to get this piece to work. We focused on the fact that we didn’t want to over complicate things and I think we did that quite well. It’s simple, and can draw people in so they can have a better understanding of these areas. It is a little start to their understanding of each area, and will make people want to find out more about each topic.

Outcome.jpg

 

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1 Week Project – Processing Information

I decided to choose to take part in significance of information as part as my second field option. This was because I knew from reading about the subject before that it was going to involve graphic design and it would help me develop my skills, and give me experience in processing information. This is something that I had never done before and I was looking forward to the start of the projects. This field project was all about processing information in a visual way to make it easier for a reader to understand. I was going to have to use my skills I have developed in my time at Cardiff Met within graphics to do this.

We were set a small project at the start of the brief to get us more involved in the way significance of information worked. We were split into small groups and told to record a series of information around the university. Our objective was to show this is a visual way that people could understand. It was our own choice in what we were to record and how we were to show it in the presentation. My group decided to record statistics about what people were wearing in different areas of the university. This included; hair colour; glasses colour; glasses style; shoe style and colour; trouser colours; top colours and if they were male or female. We did this for 3 different areas in the uni and we allocated an area to each person. From this point on wards we had to process this information.

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I found this a difficult exercise to do. I had no experience in this design work and I knew I was going to have to undertake a lot of research to give me a better understanding of how it worked. I found some good examples of information processed in a visual way. This really helped me in the making of my own diagram. From my research, I really liked the way that information design could be shown in so many ways. I liked the designs in the shape of a circle. I think they processed the information very well and got your attention straight away. This made you intrigued by it and made you focus on the whole design. I have included a few designs that I looked at when research into the topic. Also, I have included a design that I think works quite well but I don’t like it very much. I wanted to include this because I want to show the variety of ideas we can work with. I am not too keen about how complicated the design is. I think that this information could have been said in a much stronger way that just repeating an image. This to me is over powering and distracts me from looking further into the design.

As this was my first ever go at this line of work, I was quite pleased with the outcome. I think that I have shown a good visual representation of what people were wearing throughout the University. I had to find a way to represent this information. This meant I had to come up with percentages from what we had recorded. I did this on the colours of what people were wearing, with each block of colour representing a person. You can see the differences in the different areas of the uni, and gives you a better understanding of this information than looking at a chart of the information we recorded. There are areas for improvement within this design. I would label it better so when you have your first look you would get a better understanding of what each colour represents, and divide the sections up more. This would give the eye more space to process the information instead of it all jumping out at once.

Finished Infomation design.jpg

 

Significance of Information Review

Significance of information was a topic that I thought would suit the style of work that I create, making it a topic that I was excited to start. I have never studied this topic before, and this was going to be a good indication if I was going to enjoy the 5 weeks we had.

The first 2 weeks of field were more experimental, getting to understand the subject better. This was helpful as we got to practice putting information in a visual way, that can be easily understood. I enjoyed practicing this as it gave me visual ideas that I was later able to us within my practice. From doing research into this topic area, I found that a lot of visual ideas have already been created, and designing something new was going to be a challenge. This was an enjoyable part of the subject as I got a better visual understanding of what was already out there within the industry, but also gave me ideas of what could be done that hasn’t been done before.

For me, significance of information was all about overcoming problems within your collected data and coming up with a sensible method that would be able to show this body of work visually. Doing the workshops within the 5 weeks gave me a better insight into what this subject is about and what you can do within it. The first workshop, symbol making, was a nice way to see how you can tell people important information confined within a simple image. It got you thinking about what needed to be included to make the reader understand it clearly, and what didn’t need to go in the symbol as it could over complicated things, therefore giving off the wrong meaning. This workshop opened me up too many styles of working. This is replacing words and paragraphs with visual images which people would find easier and more pleasing to read. It is a good skill to have as it allows you to be able to use visual story telling within my graphic work.

For the outcome, I decided to do the collaborative project with Anthony. At first it seemed like a great opportunity to get out work out there, into the industry for people to see. After having a talk with Angie Dutton, the project seemed to have been thought about and was too be taken very seriously. To me, this was a great opportunity to be working with a client again which is a more realistic view of what the future may hold after university. The project was to show what goes on in Cardiff Met Uni using information design to show this. This included areas in the university such as the Fab Lab and PEL which not everyone knows about. It was our job to get people interested in these areas and give them better knowledge of what they are. As the project went on, we were struggling to get a good understanding of everything as there wasn’t much important information to use from the ‘brief’ they gave us. This meant that we needed to visit these areas and get a knowledge of them. This is easier said than done because of the subject areas weren’t to be found as they are they were not areas within the university that students can visit, but areas in which staff work. It was extremely difficult to find these areas as we never had any guidance to where they were. As time went on the project started to get harder and harder as some information that we were promised we never received and were given minimal information to start designing for. This delayed us on starting the design of the project which put us in the back seat. From this happening, we decided to take the project into our own hands and create which the information we had and could find.

Even though I was happy with the outcome/proposal that we created within the 3-week period, I was not happy overall with the project. This could have been thought through a lot more, with more information passed over to the designers to give them a better insight into what they are getting their selves in for. If this was done properly do a high standard, which is what both me and Anthony were expecting from a university driven project, then the outcome of the project would probably have had a lot more meaning and would have more information for people to take away from it. I was disappointed in the aspect because it set us back in the project and (in my opinion) we haven’t designed it with much justice. What needed to be done in advance to going live with the project, was to have a clear idea of what you wanted and a written brief so the designers could gather a better knowledge. Without this, is lead to us guessing in areas which should not be done with a live brief.