I wanted to give my logo more meaning and show that it can work in many ways. This was because I knew I could make the logo do this by showing some of the work they do within it. I feel like this has worked very well, giving the audience a better sense of what the organisation is about and the things they do. These images draw the attention of the people viewing the textures as they are intrigued by what the image is and what it is about. If the image was in full, without it being shaped into the logo, it wouldn’t give off the same meaning and people would turn a blind eye to it. It is a robust way of getting people interested about the organisation. These can be used in or on any type of advertisement as they work very well on their own and not surrounded by other design.
This is the layout I have decided to use as my representation of Global Steps. I have chosen to face the arrows point towards each other, showing that the 4 third-party organisations are coming together, creating one volunteering agency. I think that the logo does represent this and is showing that the organisation is and will continue to move forward. I did a bit of research into colour, and what colours best represent volunteering. I found that white is for purity, pink for love, yellow for brightness and freshness, and green for personal growth. I found that these didn’t work very well together. I took some of these colours forward, having the same meaning for the context of the project but adding in other colours to balance the logo. I think that the blue, yellow red and green work very well together with no colour over powering the logo. As part of this project, I decided that I would show the clients the brand in context. This lead me on to apply my work to various touchpoints, of my choice, that I thought would be appropriate for this industry. This was a very enjoyable part of the project, seeing the brand that I have created come to life. This pushed me to make everything about the project the way I wanted it as it had the possibility to go live across parts of the world.
One of the touchpoints I chose to represent Global Steps was a carry away bag. This is often given out by volunteering agencies as printed ephemera so people can take something away with them but have an item, like a bag, to keep and refer to. Also, a bag is used in everyday life, and if Global Steps were to produce products like this, it could be used by members of the public. This is advertising the brand. It gets the logo out into cities and communities will start to recognise it. As the logo is 4 bright colours, it really makes the bag stand out from others. This is helped from it having a large logo so it does draw your attention.
Another touchpoint that I thought was appropriate would be a t-shirt. This is something that could be worn in the volunteering activities that these people will be participating in. Not only would people wear them in these activities but as everyday clothes. This would be a great way to advertise the logo. Within this touchpoint, I made the logo contain some texture. I have done this to give the audience a better understand of the kind of work Global Steps will be getting involved in. They would be able to apply their own photography’s to the back ground of the logo. These images speak for themselves. You can gather the message that is being told from these t-shirts very quickly and are easily understood by any age.
The final touchpoint that I applied my work to was a stationary set. I did this because every company needs one. It is a cheap and easy way to have your logo printed for people to see. These are often given to workers and people who come to visit the organisation. Items like these travel a long way and are seen by many different people. This is again creating reasons for people to visit the organisation and get interested by what they have seen. The more that are printed the more people see the logo. It attracts people from just a small piece of ephemera.
The certificate was a difficult one to design. We were promised more information that needed to be included within it but never got given it. This meant that we had to make one with our own knowledge and effectively guess what needed to be on it. Due to being promised the information and not getting it, I wasn’t able to make an early start in the making process. I don’t particularly like the design that I have done but I have tried to relate it to the style of work I have done. This would give Global Steps a better idea of the kind of certificate I would create for them. With the correct information, this design can be refined and made properly.
When starting to think what I was going to use as a logo I had a couple of initial ideas. I knew that I was going to use a cliché, something like a globe to represent Global Steps, I would have to make it extremely cliché to give it meaning that would represent who the company are. This is what I thought most of the group were going to use, which could have caused problems making it individual.
My starting process was initial sketches. I decided to start with the idea of using a globe with the words ‘Global Steps’ incorporated within it. I drew out many different possible layouts of this. It gave me a better understanding of what I could be working with, and what layouts might work and what might not. It also gave me an initial understanding of what style of typography I could use. I was focusing on manipulating the global shape to show the title of the volunteering corporations which was one of the requirements that they requested in the first meeting we had with them.
Another idea that I had after having the first client meeting was the use of an arrow. This was to represent the movement within the third-party organisations. I was trying to relate this to volunteering directly as this organisation is always changing and developing. When starting to draw out this idea in many ways, I realised that this piece would contain a lot of flow. This was something that I would be able to develop and use in many ways to show what their company is all about. The arrow could stay away from the idea of using a globe which would avoid the cliché of it. Initially I was drawn to this idea as I think that it would be something different that not many people would think of.
After reading through the brief, I realised that we were making a brand for 4 third-party organisations who were coming together to create one. Working together and using there set of skills to help people across the world. This lead me to think about how I could connect these together and show them within the logo. I thought about the 4-leaf clover. I started to draw 4 shapes coming together to create one. This would be to represent the 4 organisations. I liked this idea as I thought that it could show connectivity within the voluntary sector. This got me thinking deeper into this topic. I re-read my notes from the first client meeting as saw that they gave us a list of skills that the volunteers would gain whilst working with global steps. I tried, with my initial sketches, to see if I could show these skills within the 4 sections I made. This would of gave me design more depth and contain information that is not that easy to gather. From doing this, I was trying to get my logo design to have a sense of hierarchy.
My final initial idea was typography. When researching into the campaigns I came across a hand drawn typography designer. This made me think about how I could represent global steps. If I was going to use typography as the logo, I thought that using hand drawn type would work quite fittingly. It would contain movement with the text, showing what this volunteering organisation does. I gave it a rough go seeing I could create some typography that I would be able to use. My doing this, I was struck by anything that gave me a good representation of their company. I didn’t want to create something without having a good enough reason to explain why I had done it. This is what I thought about after giving the hand drawn typography a go. If I was to use this, I would have to think about incorporating the brand identities of global citizenship and global steps – which is to make progression.