Future of Design

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Presentation  Brief (dragged)

The first things first manifesto was a realisation that design does not have to follow certain rules. Design could be anything that the design wanted it to be, from advertising to branding. This manifesto made me realise that design needed to be explored in ways that haven’t been done before, and change must happen in a possible way. I still think this is true looking into the future of design. This was the basics of my research as i was able to see that this is a strong starting point for creating a poster about possible manifestos for the future of design.

Design for good manifesto.

I looked at a wide range of manifesto when we were given the brief. I looked at as many possible manifestos about possible topics that I might want to look into further. I was able to get a better understanding of what i could do and how i could portray that meaning to an audience.

Design Observer

Manifesto for Sustainability Design

Manifesto for Democracy and Sustainability

 

Future Design Manifesto 

 

Shapes, Patterns, Textures

Following my research, I started to draw, and play around with different ideas that  my research inspired me to do. I looked into the word connect with came into play as it is an appropriate synonym of transform. I looked at what the definition was, how the word could be used with design and future and the word could be developed.  This started to develop more ideas leading into geometric shapes, continuity and structure. With all of this I wanted to keep the idea of futurism, and come up with possible imagery that would show design from a different aspect.

I went on to use any old pieces of equipment to see what i could find to create texture, patterns and shapes. This ranged from a scrabble piece, cardboard, the end of a lighter and the bottom of a cup. To create these development pieces I used inks and paint which all give intriguing results.

Aspire definition : Direct ones hope or ambition towards achieving something.

Aspire was a very important word for me to analysis during this project. If i was going to portray the message correctly, I was going to have to go into detail about the word aspire, in order for people to follow a possible manifesto.

What I found most interesting about these pieces was the repeated pattern and how shapes made new, irregular shapes. From the different weights of the paint showed depth in the images, which i  were able to be taken to the computer and worked on in more detail.

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I started to look at typography after I explored patterns and shapes. I started off by thinking that I wanted to create something that gave an impact to it when the audience read it.

To start, I wanted to be using large paper (A1) as this meant that I could be as experimental as I wanted to be. I thought that this was a key element in me designing this. I would be able to take ideas away from these piece of work. What I focused on was the texture, and mark making because i thought that this would be a good way for me to read back to my quote that I chose to use. What I really liked was how the paint spread out within the letters, all doing it differently with the different pieces of equipment. Also i wanted the audience to realise what design is, and how its changing in time. I thought this is a strong starting point for the type of typography i was after. This lead me to do more to see what i could produce in a quick fashion and in a small space of time too see if it would add even more effect.

After assessing the larger typography sheets I did, i went onto smaller paper (A3) and played around with more typography. This time i intentionally looked at the weights of the ink and paint that was going onto the page. I tried to highlight words within the paper, and also push words out. These are 3 very different pieces of work even though they say the same thing, that give you 3 different message. At this point i had to be very careful not to give the wrong message across and make sure i was saying the correct thing.

To create all these experimental pieces of work i used a mixture of Indian ink, acrylic and a permanent marker.

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Moving back to imagery, i went onto illustrator and started to play around with shapes. I moved away from circles and squares and went for a shape that is slightly more complex. I wanted to keep the repetitiveness as I focused it to be the main eye catching point of the poster. Also, i got the sense that a transformation was occurring due to the amount of layers within the piece. I didn’t want to fall into the trap of “tweaking design” as it says in the quote i chose. This was hard as i wanted to create something that is not seen everyday and can be taken into peoples own perspective. With these ideas in mind, i needed to refine the elements within the piece i had produced. This meant that measurements were correct and everything lined up in a appealing way.

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This was the imagery development stage, focusing on making the shape withe the correct measurements, making sure it was symmetrical.

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“Graphic design is constant changing world where new ideas are always developing and aspiring from previous work. The future of design is constantly tweaking, but for design to have an ‘new’ impact on the world, a transformation must develop.

Every designer wants to make an impact of the world using their skills to change the look of design in the 21st century. It is very important for the younger age group of designers to develop a new style of work and to transform graphic design. As designers we don’t know what the future work we develop is going to look like, but to have a bigger impact on people, and to get them to do what you are trying to say there must become change. Change to get interest back into people when they are observing the design that we create.”

 

 

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Moving Brands

Going and visiting a actually design company was a helpful experience for me. Seeing the company Moving Brands was nice to see what sort of work they did and what companies they have helped in creating a better image. Seeing the work they produced made me understand why they have done what they have and for the right reasons.

I thought it was a really interesting environment that they worked it, using an open plan building to get everyone who works in the same department working together in teams. This shows that it is essential to be working in a team and getting the practice. I wasn’t sure about this before we had the London trip and i was very cautious of doing team work. I will have to build on my skills as a team player because it is going to be essential when working after university.

4 Designers Conference

The 4 designers conference was a very inspirational day. I didn’t really know what to expect when we got to the conference as I haven’t heard about it before. Listening to what these 4 very successful designer had to say about their own practice gave me a very different perceptive to look at graphic design. Each speaker connected with me in very different ways, making me think back to my own work and how I would improve it. By attending this conference, it has opened my mind up to many different possibilities that I hope I can use.

Simon Manchipp was the first of the 4 to really make me think about developing an idea rather than changing an idea. He explained that making all ready produced work better would have more of an impact that starting something new. This has shown me that the world of graphic design is always changing and there is always something new to create as the design world never stops. From an audiences point of view, seeing what you already know in a better and more pleasing way sticks in your mind and makes you want the ‘new’ design piece.

What I thought was really good about his work was why he had chosen meerkats to use as an advertising market. As a professional designer, he told us that you have to think about cost as well as production. Using meerkats was a cheap way of publishing it onto google, saving the company money. Not only was a cheap way, but it is something that never been done before that would instantly stick in someones mind when they have seen the advertisement for the company. This is a good way for the audience you are targeting to understand and research more into. It gets people more interested. This is a good way of getting people to enjoy your work more, and have a very strong advertisement campaign. I have taken a lot of interest in this as I think it is a very effective way of design. I have done work like this before and will want to carry on creating more memorable work.

Jonathan Sands OBE was the other designer who really made me think about my work and how I can improve to make it better. What I took away from his talk was that the more work you produce as a young designer the easier and better it will come in the future. Going out and working for companies at a young age sets you up in the future for a better understanding of the graphic design world. By doing this practice you see professional designer in practice and the way they work as a team. At the minute I think I have one particular way that i work in that needs to be developed. Seeing people like Jonathan has made me want to go out and learn as an intern just to get a better understanding of what i need to know, and how I might need to use all the skills i have been getting thought.

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Growth Spurt

 

 

This is two screenshots of our tumblr page that we had decided to use to present our work. It gives a good over very of the whole campaign which you are able to visually see what we have done.

You can visit this page at:  http://growth-spurt.tumblr.com

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Infra Graphics Poster

For an information poster we as a good decided to go with an infra-graphics poster as they are very visual but contain lots of important information you need to know. You are able to understand the poster very easily and process what we are saying quickly.

We did a lot of visual planning for this poster, working out what content we were going to included. We went for what we thought was the most useful to people reading it, and what they can easily understand what we are saying. This meant we had to give many ideas that needed development. We rarely went with an idea that we didn’t develop. Quick sketches and doodles helped me and Corey whilst designing the poster.

Layouts and ideas continuously changed up until the day for hand in as our develop never really stopped.

Here are two experimental sheets myself and Cory did whilst we were creating the infra graphics poster. We were trying to gather as many good ideas as possible, and trying to develop them to make them stronger ideas.

 

 

Infra-Graphics Poster

 

Growth Spurt App

Designing this app was the main involvement i had in this campaign. My job was to make an app people would be able to download and find out more information, that they possible might not know. It was purely for learning about GM crops and what you could possible do to avoid GM crops.

We decided to create an app because as most people have a smartphone and it is a quick and easy way to get people to learn about the topic. The app itself is mainly paragraphs of text informing you about genetical modified crops, with images of what GM crops look like in comparison to organically grown crops. I decided that it would be easier for people to recognised these sort of crops from pictures so they are able to make changes to their diet if they wanted to. This was because people generally don’t know if they are eat GM crops as it is a poorly labelled product.

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We came up with many different possible characters to use as a logo. We wanted to do something simple that people could easily recognise and remember. To start we decided to use a memorable design such as this tomato or pear. We thought that is what different and that people would remember it for that. As the project went on, using a character design made use think that people wouldn’t understand our campaign from just the image and that it didn’t include our campaign name. This is when we decided to use typography to show what we were standing for. The end result was Growth Spurt, which readers are able to manipulate back to GM crops.