Uniforms were fairly straight forward for my company. I wanted to keep them simple to reflect my previous work but make sure they reflected my brand values. With the logo, I created I was very cautious about what base colour I would use on the clothes. After thought, I decided to go with white. This meant that it would not take away any focus from the brand, and the company name and you can focus on the small design on the tops.
With my work uniforms designed, I went back to the brief and picked out that he company, Wild & Co Homes would hold local charity events. I took this into consideration and decided to create an extra uniform for these events. With this I went for more of a laid-back approach choosing to use a t-shirt instead of a polo-shirt. I added contrast and went for a black t-shirt with a much bigger logo’s. This was because in a larger crowd of people it may be hard for these tops to stand out. After all at these charity events you want your staff to be noticed, which is why I increased the logo size and also added them onto the back of the tops.
Creating a van template was something that I have never done before. I started off by making a rough design with the information that I thought was the most important and that needed to be on the van as advertisement. This included some of the brand values, the brand identity (the logo and typography of the brand name) and what the company is about. The biggest challenge was placing this information in the most creative way possible, trying to keep in mind that if the van had a good sense of hierarchy, people are more likely to read it and acknowledge it. Whilst knowing that I had to create a van template, I tried to look at van designs around Cardiff when I was walking around. What I found was a recurring factor was contact details. This is essential if a buyer wants to get in touch. I noted this down and made sure I added it into my design.
For this van template, I download it off mockupworld.com. This helped me a lot because when I first read the brief I received, I did not have a clue on where to start. With this download It made my life easily, and only meant that I had to place my work in the correct positions which, when saved, would be shown on my van template. It was a new experience for me and made me realise that hierarchy in the subject area is extremely important to making a good design.
Throughout my project, I constantly thought that I need some sort of hierarchy that would stabilise my designs. I wanted to keep this as a constant flow in my work. This would not only give the design aspects hierarchy but something for customers to recognise the company from. Wild & Co Homes would embrace this and use it thorough-out the advertisement campaign. It represents the green house building company, and tries to give the message that it is connected to nature. Again, this is something that needed to reflect on my brand values. It needed to be professional and simple. The ‘4 colours’ are in matter of fact 1 pantone colour. I have chosen to use 4 different shades. This was to reduce the printing costs in the future. I was keen to try and stick to this as in a professional industry, it would save a lot of money. This overall colour system worked for the project. It did enhance the work I created in the web banners and stationary set, but also in the overall look of the company. Now, instead of it being recognised as ‘connected to nature’, which is what I thought for a good couple of months whilst designing the company, it can now be seen through these colours. As the company expands and becomes more well-known is where this colour system can enhance the company in a design aspect.
Originally I thought that creating a web banner would be reasonably simple. Reading into the subject, I realised that it would not be that way. I found that a web banner should work for many different sizes and shapes with the same content. After doing much research into different sizes of web banners, I tried to get my medium to work in every web banner size. This meant that I need a good sense of hierarchy. Again, I started to sketch simple ideas on paper, giving me a range of ideas to work from.
As I brought my work on the computer, I soon realised that the content I had was not going to work in the way I wanted it too. Also, I found out that I needed some sort of constant imagery that buyers could recognise the company from. This would stay the same for most web banners, and only change when it was appropriate. This led me on to use the ‘4 colours’ that I have mentioned before. From working on the web banners and business cards, I decided that this would be the base of the company. Something that the public will realise belongs to Wild & Co Homes. This made my life designing my touchpoints a lot easier and look much better.
These are the final outcomes of my web banners. I tried to keep the same content and the same colour flow. This had to change depending on the size of the banners. I had to tweak the shapes of the colour system to fit each banner. This was my biggest challenge as I want a constant through-out my touchpoints. Overall, I think the web banners work with the whole brand identity. They reflect what the company is about, and still show the colours that I wanted, but in a slightly different way. This makes the project not seem the same through-out, but changes its, giving the overall project a nice sense of hierarchy.
For my business card’s I did some initial research to make sure I wouldn’t be designing them incorrectly. I am quite glad about this because I never knew the actual sizes of business cards, or what could be included in a full stationary set. I watched a short video on DesignCourse.com which told me the correct measurements, the correct bleed and the needed border on the cards. There was a lot of information that must be included on the card from your company name to the function of the job. My original thought was this is not going to look visually pleasing. From here I knew that the cards would have to be well designed and attractive.
-Front of business cards-
-Back of business cards-
I saw the business cards to be an important part of branding this company. It is the one piece of design work that you will give to a customer, and they will take it home. It is the one piece of recognisable design from your home that would be printed and in front of you.
I wanted to keep one side of the card with all the information on, having a good design with a good sense of hierarchy. The other side, which I perceived to be the back, was there to be kept simple, something that customers would know you from. From doing these on the computer, I realised that I would need a constant that would go through the whole project. I liked the way these 4 colours worked together and that I would need to explore them more.
Within the design brief that I received, I was instructed to create a serious of design outputs. Wild and co Home, the design agency, wanted me to create a Brand identity; web designs/ads; business cards (within I interpreted as a stationary set); concepts for banners and van vinyl; and web banners designs. Having my logo complete, and ready to be used in these advertisement campaigns, I started by sketching small ideas that could be developed easily. What I tried to do was think of as many different techniques that related to my company, but could work in many different medias.
My final logo came from me messing around on illustrator, trying to be creative and stick to my brand values. I thought that these designs could contain lots of visual hierarchy that people will become attracted towards. This lend me into more development into this idea.
To get to this point, I started off by doing small sketches with the idea of keeping it to the minimal but reflecting my brand values. I wanted something in the logo design that would show nature, and possible thoughts about how we try to preserve the environment instead of harming it when building new homes. I took the brand value of connected to nature, and tried to establish the logo to be connected. I wanted the outcome to be simple, and joined together which would express this value. I came across several problems and challenges when doing this. I found it hard to create a symbol of a tree that would be able to become part of this thought process. Thought-out this process, I found the tree over powering the overall design of the house which I perceived to be the main focal point of the project. To overcome this problem, I ended up using the stem of the tree, without trying too hard to make it look realistic. By keeping it the way I have, you focus on the house design and the name of the company, but also get the point that we try to stay connected to nature. After this was decided that this would me my final design, I felt like the logo needed more structure. This is where the underlines came into play. Trying to give the logo a better sense of hierarchy, which would create a more pleasing design. I experimented with many different techniques, from using a swoosh to having a straight line to enhance the logo.
Through the project I kept changing the possible colours that I would use for the outcome. This was due to printing costs, from printing several pantone colours, and that I wanted to select a colour what would not portray the wrong message or brand values. This lend me to only use one pantone colour, but use many different density levels of this colour. This gave me a range of what appear to be different colours but are the same pantone shade. This reduces printing costs but still looks professional which is what I wanted it to be.