Sorai was a big indicator for me to pursue the idea of this project. I started to become more aware of what was happening in South Africa and India from this organisation by posting on social media. I was first able to interact with this brand from a professional cricketer adopted it. As I am into cricket myself, I started to see this brand more often, taking a keen interest into it. I soon began to have a passion about rhinos, and the entire species itself. I took a look into how the company helped the rhino poaching problem, and what they have done to raise money for the cause. It helped me to get a better knowledge of what was happening in the world, and what was needed to be done to help save the species.