Following the creative brief, I started to have a look into the branding side of the project. This would become a main focus in the design element to my FMP. I will have to communicate with the target audiences to gain their interest in the rhino world. I started to think of what the possibilities could become from this project, thinking in such ways that it can become a successful campaign across platforms. With wanting to show a brand, and what it represents is an enjoyable process, coming up with ideas such as fundraising events, advertisements across a particular area and what I could achieve from this.


Development 1




Final Concept 1 Questions I asked myself…

Does it represent the message?

Is the message clear?

Answer. No. Too polished, doesn’t communicate clearly. 


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