For the live brief, I paired up with Anthony and we underwent the project together. We had to find a way to overcome an information project, making it easy for people to understand visually. We knew that this was going to be the biggest task ahead of us as we wanted the outcome to be fun, easy to understand and visually appealing. This live brief was to visually show what goes on in Cardiff met, and what Cardiff met offers to its students. This was going to be the enterprise wall. Give people a better knowledge of what areas in the university link up with each other, and what access students can have that they might not know about.
We started off the project by gathering as much information as possible, having meetings with different tutors around the university. This was to give us a better knowledge of what was going on, and to get ourselves a better knowledge of the areas we would be designing for. This included having meetings with Richard as he was leading the project, Angie as she gave us the presentation about the brief and she had a good understanding of what they wanted, but also Olwen. Even though she was not involved in the project, we wanted to talk to her as she had done some design work for university recently. It was in creating a magazine book about Cardiff met. We initially thought that we could relate the designs together to make the uni have a similar design throughout.
Meeting with Richard
- Enterprise – Engagement; Innovation; creativity; experimentation; collaboration
- Must work for all ages (19-65)
- Bring visibility to these areas given to use on the brief
- Allowing people to view, and relate to the wall
- Must work for students, staff and stake holders
Stake holders- industry, commercial design, art organisations/communities
- Try to incorporate the green line in the design
- Enterprise wall- try to relate the wall to work with website and enterprise handbook
- Use excising logos – fab lab, PEL
- PEL- Perceptual experience lab
Meeting with Olwen
- Green line- the journey making their own path
- Think about the audience and why they’ll be looking at it
- Tell stories- help us talk stories to people viewing the university(MEMORIALABLE)
- Use visual metaphors
- Keep the subjects broad- don’t refine to a single subject (for example don’t say fab lab is great for graphics students because it can be used for every student in the university.
- The Newspaper Club- Print and make your own newspapers for cheap
- Possibly use the element of surprise in the work.
People to talk to:
PEL- Clara Watkins
Joe Baldwin- Research SU
Professor Steve Gill- Kess 2 (Dc. Gareth Laudren)
One of the hardest aspects to the project was trying to get each area relating to each other in a visual way. We spent a long time coming up with different ideas for the project that could make this work. We wanted to keep the designs that we were doing simple and not too complicated as we wanted it to be an easy read which meant we didn’t want to over complicate the work. We eventually came up with the idea of using the symbols we made and placing them on the placards of each area, showing that this area related to others through symbols. It looked neat and worked well, with not loading to much information onto each placard.
This image of the board for pel has a corresponding board with information about the area. In the bottom, right corner is what this area relates to. You can understand this as it is the symbol for a different area which is fablab.
For the overall outcome for this project I was quite happy with our work. It was a very hard project to under-go and was very stressful at times trying to figure out how we were going to make it visually pleasing and understanding. However, after many cups of coffee we made the design work and I was happy with what we had done. We used strong typography and some symbols that we both worked on to get this piece to work. We focused on the fact that we didn’t want to over complicate things and I think we did that quite well. It’s simple, and can draw people in so they can have a better understanding of these areas. It is a little start to their understanding of each area, and will make people want to find out more about each topic.