I wanted to give my logo more meaning and show that it can work in many ways. This was because I knew I could make the logo do this by showing some of the work they do within it. I feel like this has worked very well, giving the audience a better sense of what the organisation is about and the things they do. These images draw the attention of the people viewing the textures as they are intrigued by what the image is and what it is about. If the image was in full, without it being shaped into the logo, it wouldn’t give off the same meaning and people would turn a blind eye to it. It is a robust way of getting people interested about the organisation. These can be used in or on any type of advertisement as they work very well on their own and not surrounded by other design.