Researching into campaigns related to aging population ended up be very useful in the process of my project. I could see how these campaigns have communicated well to their audience and apply it to my work. This helped when I was creating my brand, getting it to have meaning and having a depth within it. This was one of the key notes I took away from the campaigns because I felt it was relatable to my brief.
I looked at a variety of campaigns for ageing population. The one that stood out the most for me was by Lor São Vincent de Paula. It really stood out to me as it is connecting to a younger audience by using sign language that they can relate to, and even sometimes use themselves. It can get a younger audience involved as it will gain their attention before anyone from any other age. This is useful to know as it has made me realise that I need to have a good knowledge of my target audience and how will be participating within the volunteering sector for this brief. I also had a look at the way cancer research had created their brand. I did this because they have manipulated their logo to work in various ways, using textures and patterns to communicate the messages across. This can relate to the aging population campaigns that I have seen as it follows the same techniques to get the target audiences attention.
Throughout the project these campaigns that I have looked at really helped me when creating my brand to become as meaningful as possible. It became an important aspect as I soon knew that the brand, Global Steps, needed to show meaning and people who were to be taking part within the volunteering, needed something to relate too. I tried to show this in the outcome of the brief.