After much thought about this logo design, I decided that I would not use it for several reasons. The overall design of the logo didn’t reflect the company in the way I wanted it to. It gave me the thought that the company could be for student properties and that was not what the brand values suggested. I wanted a professional, high standard company that young families can approach and be satisfied with the properties. This meant that I would have to go back to the drawing board and design something that reflected my brand values more.