The Enterprise Wall

For the live brief, I paired up with Anthony and we underwent the project together. We had to find a way to overcome an information project, making it easy for people to understand visually. We knew that this was going to be the biggest task ahead of us as we wanted the outcome to be fun, easy to understand and visually appealing. This live brief was to visually show what goes on in Cardiff met, and what Cardiff met offers to its students. This was going to be the enterprise wall. Give people a better knowledge of what areas in the university link up with each other, and what access students can have that they might not know about.

We started off the project by gathering as much information as possible, having meetings with different tutors around the university. This was to give us a better knowledge of what was going on, and to get ourselves a better knowledge of the areas we would be designing for. This included having meetings with Richard as he was leading the project, Angie as she gave us the presentation about the brief and she had a good understanding of what they wanted, but also Olwen. Even though she was not involved in the project, we wanted to talk to her as she had done some design work for university recently. It was in creating a magazine book about Cardiff met. We initially thought that we could relate the designs together to make the uni have a similar design throughout.

 

Live Brief

Meeting with Richard

  • Enterprise – Engagement; Innovation; creativity; experimentation; collaboration
  • Must work for all ages (19-65)
  • Bring visibility to these areas given to use on the brief
  • Allowing people to view, and relate to the wall
  • Must work for students, staff and stake holders

Stake holders- industry, commercial design, art organisations/communities

  • Try to incorporate the green line in the design
  • Enterprise wall- try to relate the wall to work with website and enterprise handbook
  • Use excising logos – fab lab, PEL
  • PEL- Perceptual experience lab

Meeting with Olwen

  • Green line- the journey making their own path
  • Think about the audience and why they’ll be looking at it
  • Tell stories- help us talk stories to people viewing the university(MEMORIALABLE)
  • Use visual metaphors
  • Keep the subjects broad- don’t refine to a single subject (for example don’t say fab lab is great for graphics students because it can be used for every student in the university.
  • The Newspaper Club- Print and make your own newspapers for cheap
  • Possibly use the element of surprise in the work.

People to talk to:

            PEL- Clara Watkins

            Joe Baldwin- Research SU

            Professor Steve Gill- Kess 2 (Dc. Gareth Laudren)

 

One of the hardest aspects to the project was trying to get each area relating to each other in a visual way. We spent a long time coming up with different ideas for the project that could make this work. We wanted to keep the designs that we were doing simple and not too complicated as we wanted it to be an easy read which meant we didn’t want to over complicate the work. We eventually came up with the idea of using the symbols we made and placing them on the placards of each area, showing that this area related to others through symbols. It looked neat and worked well, with not loading to much information onto each placard.

 

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This image of the board for pel has a corresponding board with information about the area. In the bottom, right corner is what this area relates to. You can understand this as it is the symbol for a different area which is fablab.

 

For the overall outcome for this project I was quite happy with our work. It was a very hard project to under-go and was very stressful at times trying to figure out how we were going to make it visually pleasing and understanding. However, after many cups of coffee we made the design work and I was happy with what we had done. We used strong typography and some symbols that we both worked on to get this piece to work. We focused on the fact that we didn’t want to over complicate things and I think we did that quite well. It’s simple, and can draw people in so they can have a better understanding of these areas. It is a little start to their understanding of each area, and will make people want to find out more about each topic.

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Fixed Gear Magazine

Reflection and objective for field, Publish

I chose to create a magazine on the subculture of fixed gear cycling, and the ‘sub-subcultures’ within the sport. This is a project I enjoyed researching and creating the short magazine as I have a big interest in. I photographed my own fixed gear bike in the process, which was something I haven’t used at university before. It was very professional and something that enhanced my photography. I have experienced a lot in the process and development my knowledge of publish magazines. Everything that I have learnt in the past couple of weeks hasn’t reflected on my outcome as it is now. It needs much more development as well as content to make a complete, short magazine about fixed gear riding.

My overall reflection of my personal progress in this topic is very disappointing. I haven’t contributed to this project as much as I have others, and it is something that needs attending to. Using InDesign and creating documents is something that I enjoy doing and putting in time to create so not finishing the project in the allocated time hasn’t made me happy about the project. This is something that is going to change. I want to produce a magazine that I have worked hard on and looks professional. This is my objective to do in the coming weeks.

Objectives

  • More in-depth research for the content of the magazine
  • Develop photography instead of using an internet picture
  • Add text to the pages taking in to account headings, sub headings and using them to create a good sense of hierarchy.
  • Create a summary of the content of the magazine and add a back page

 

I have learnt a lot from this field project about different magazine designs, design periods and how layout can be make a magazine/editorial look visually appealing. Also, I have learnt a lot about time management and how I need to develop my own understanding of what deadlines I have and how I can complete the work in advance. This is something that needs to change for the following terms.

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Publish Workshop

Within the publish project we had a work shop in the studio. We had the chance to build a magazine cover on a chosen theme with somebody from a different area of the university. We had been given the topic of cycling. This was something that I have a little bit of interest in as I do cycle myself.

Going into the making of the magazine cover, we had to decide on what area of cycling we would like to focus on. At first, we looked in cycling events such as Olympic racing, thinking that we could create the magazine based around this. After doing research and creating some initial designs for the cover, I didn’t really seem too keen ono the idea. It wasn’t what I had imagined and I couldn’t see it working in a design sense. This lead me to take up my own idea, which I have a better knowledge of, which is the topic of fixed gear riding, and the subculture of it. I have a fixed gear bike myself and enjoy riding around on it. I gathered a large interest in it and I felt that I could create a nice cover for a magazine about these bikes. After making this decision I decided to get going with the cover throughout the day, using images that represented the sport. It would be my take on the subculture and I feel about it.

 

 

 

 

After having the presentation and getting good feedback from ray, I decided to refine the cover and make it more realistic. Adding a better sense of hierarchy and small feature to really make the cover come to life. This worked well and I really enjoy the style of the outcome. It helped that I took a large interest in the topic, making me want to make the piece better and more interesting.

1 Week Project – Processing Information

I decided to choose to take part in significance of information as part as my second field option. This was because I knew from reading about the subject before that it was going to involve graphic design and it would help me develop my skills, and give me experience in processing information. This is something that I had never done before and I was looking forward to the start of the projects. This field project was all about processing information in a visual way to make it easier for a reader to understand. I was going to have to use my skills I have developed in my time at Cardiff Met within graphics to do this.

We were set a small project at the start of the brief to get us more involved in the way significance of information worked. We were split into small groups and told to record a series of information around the university. Our objective was to show this is a visual way that people could understand. It was our own choice in what we were to record and how we were to show it in the presentation. My group decided to record statistics about what people were wearing in different areas of the university. This included; hair colour; glasses colour; glasses style; shoe style and colour; trouser colours; top colours and if they were male or female. We did this for 3 different areas in the uni and we allocated an area to each person. From this point on wards we had to process this information.

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I found this a difficult exercise to do. I had no experience in this design work and I knew I was going to have to undertake a lot of research to give me a better understanding of how it worked. I found some good examples of information processed in a visual way. This really helped me in the making of my own diagram. From my research, I really liked the way that information design could be shown in so many ways. I liked the designs in the shape of a circle. I think they processed the information very well and got your attention straight away. This made you intrigued by it and made you focus on the whole design. I have included a few designs that I looked at when research into the topic. Also, I have included a design that I think works quite well but I don’t like it very much. I wanted to include this because I want to show the variety of ideas we can work with. I am not too keen about how complicated the design is. I think that this information could have been said in a much stronger way that just repeating an image. This to me is over powering and distracts me from looking further into the design.

As this was my first ever go at this line of work, I was quite pleased with the outcome. I think that I have shown a good visual representation of what people were wearing throughout the University. I had to find a way to represent this information. This meant I had to come up with percentages from what we had recorded. I did this on the colours of what people were wearing, with each block of colour representing a person. You can see the differences in the different areas of the uni, and gives you a better understanding of this information than looking at a chart of the information we recorded. There are areas for improvement within this design. I would label it better so when you have your first look you would get a better understanding of what each colour represents, and divide the sections up more. This would give the eye more space to process the information instead of it all jumping out at once.

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In Cold Blood

In Cold Blood After Talk

In Cold Blood by Truman Capote

We were asked to have a go at creating a Penguin book cover for either a children’s book, or an adult book. This was to enter a national competition, were somebodies attempt at a book cover would be chosen. The two options to choose from were In Cold Blood by Truman Capote or the secret diary of Adrian Mole by Sue Townsend. I decided to go for the adult cover, which would be In Cold Blood as I had more interest within that book than the children’s book.

I hadn’t read this book before but I had heard about it. This is what drew me towards it in the first place. As I haven’t read the book, I needed to get some basic knowledge of it before I started to design a book cover for it. I found that it was a true story, wrote in the style of a novel based on the murder of the Clutter family in Holcomb. I wanted to pick out parts of the story that I felt to be important and that I could base some designs around. Within the story, the 2 murderers steal a radio and a pair of binoculars from the victims. I found this important as they were the only items taken as they were not able to gather any cash. I took the binoculars further, thinking more deeply into it. I realised that If I could use this item to create a mysterious design, trying to indicate the item and relate it back towards the murderers to give of some sort of clue to the story line without giving away too much.

With the design, I decided to main only use shades of black. This is the colour of death and would be a good representation of this story. Because of this I chose to use a limited palette and stick to as little colours as possible and just the shades of black. This really adds towards the storyline of the book giving the audience a better sense of what was to come. I used a small amount of red within the text, trying to show that blood would be involved. It makes the word blood stand out, making you instantly think that something bad was going to happen. This would be to reflect the true story of the two murders that happened. I took the item binoculars, that were stolen from the property after the murders, and used it in the background of the cover. I did this to enhance part of the storyline without giving too much away. I only used the outline to keep the text the first point of view. This is what I intended the audience to look at first, getting a cold idea about the book.

This is something that I wanted to revisit and develop the cover more. I want to work more into the typography and try and give it more depth. This would really enhance the foreground and make it more difficult to see the background. This would be done by maybe indenting the text into the page and adding a shadow. I think this would draw more people’s attention towards the book.

Textures

I wanted to give my logo more meaning and show that it can work in many ways. This was because I knew I could make the logo do this by showing some of the work they do within it. I feel like this has worked very well, giving the audience a better sense of what the organisation is about and the things they do. These images draw the attention of the people viewing the textures as they are intrigued by what the image is and what it is about. If the image was in full, without it being shaped into the logo, it wouldn’t give off the same meaning and people would turn a blind eye to it. It is a robust way of getting people interested about the organisation. These can be used in or on any type of advertisement as they work very well on their own and not surrounded by other design.

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Final Logo and Touchpoints

FINAL.LOGO

This is the layout I have decided to use as my representation of Global Steps. I have chosen to face the arrows point towards each other, showing that the 4 third-party organisations are coming together, creating one volunteering agency.  I think that the logo does represent this and is showing that the organisation is and will continue to move forward. I did a bit of research into colour, and what colours best represent volunteering. I found that white is for purity, pink for love, yellow for brightness and freshness, and green for personal growth. I found that these didn’t work very well together. I took some of these colours forward, having the same meaning for the context of the project but adding in other colours to balance the logo. I think that the blue, yellow red and green work very well together with no colour over powering the logo.   As part of this project, I decided that I would show the clients the brand in context. This lead me on to apply my work to various touchpoints, of my choice, that I thought would be appropriate for this industry. This was a very enjoyable part of the project, seeing the brand that I have created come to life. This pushed me to make everything about the project the way I wanted it as it had the possibility to go live across parts of the world.

Bags

One of the touchpoints I chose to represent Global Steps was a carry away bag. This is often given out by volunteering agencies as printed ephemera so people can take something away with them but have an item, like a bag, to keep and refer to. Also, a bag is used in everyday life, and if Global Steps were to produce products like this, it could be used by members of the public. This is advertising the brand. It gets the logo out into cities and communities will start to recognise it. As the logo is 4 bright colours, it really makes the bag stand out from others. This is helped from it having a large logo so it does draw your attention.

T-Shirts

Another touchpoint that I thought was appropriate would be a t-shirt. This is something that could be worn in the volunteering activities that these people will be participating in. Not only would people wear them in these activities but as everyday clothes. This would be a great way to advertise the logo. Within this touchpoint, I made the logo contain some texture. I have done this to give the audience a better understand of the kind of work Global Steps will be getting involved in. They would be able to apply their own photography’s to the back ground of the logo. These images speak for themselves. You can gather the message that is being told from these t-shirts very quickly and are easily understood by any age.

Stationary Set

STATIONARY SET

The final touchpoint that I applied my work to was a stationary set. I did this because every company needs one. It is a cheap and easy way to have your logo printed for people to see. These are often given to workers and people who come to visit the organisation. Items like these travel a long way and are seen by many different people. This is again creating reasons for people to visit the organisation and get interested by what they have seen. The more that are printed the more people see the logo. It attracts people from just a small piece of ephemera.

 

Certificate

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The certificate was a difficult one to design. We were promised more information that needed to be included within it but never got given it. This meant that we had to make one with our own knowledge and effectively guess what needed to be on it. Due to being promised the information and not getting it, I wasn’t able to make an early start in the making process. I don’t particularly like the design that I have done but I have tried to relate it to the style of work I have done. This would give Global Steps a better idea of the kind of certificate I would create for them. With the correct information, this design can be refined and made properly.